Marketing & Community Coordinator
Elemental Studios & Elemental Counseling
Part-time | 10-15 hours/week | $30–$37/hour | Initial 90-day engagement
About Elemental
Elemental is a growing group of creative and helping professionals working at the intersection of creativity, wellness, education, and community.
Elemental Studios
Elemental Studios is a community ceramics studio in NE Portland offering classes, workshops, and monthly memberships grounded in wellness education and practice.
Our mission is to build community around arts education and wellness principles and practices. We help people engage creatively and develop self-care practices they can use both in and out of the studio.
We believe that making things can be about more than learning a skill or producing something beautiful. Creative practice can provide opportunities to be present, experiment, tolerate imperfection, connect with others, develop confidence, and practice ways of engaging with ourselves and the world that support greater wellness.
Our vision is a world in which everyone has the knowledge, skills, and desire to live healthy and fulfilling lives. We believe that supportive social structures are critical for individuals and communities to be healthy and well.
Our current and developing programs include ceramics classes and workshops, monthly memberships, teen and youth programs, community programming, and educational opportunities for healthcare and other professionals.
We are also working to develop after-school programs that nurture creativity and wellness in children and teens and continuing education programs that allow healthcare and other professionals to integrate creative and wellness practices into their professional development.
Elemental Counseling
Elemental Counseling is a related counseling practice serving teens and adults, with a particular focus on ADHD and the challenges that can accompany it.
Our work helps people better understand themselves and how their brains work, develop practical skills for navigating challenges, recognize and use their strengths, and build stronger support systems within their families, social groups, schools, and workplaces.
Many of the people we work with arrive feeling overwhelmed, frustrated, anxious, hopeless, discouraged, or disconnected from themselves and others. Some are carrying grief about what they feel they should have accomplished or regret about opportunities they believe they missed.
Our goal is not to change who someone is or erase their past. We help people develop greater understanding, build skills, recognize their strengths, strengthen their relationships and support systems, and create meaningful change.
Over time, we hope clients experience greater understanding, confidence, self-compassion, courage, self-efficacy, hope, and ease—along with a greater ability to appreciate where they are now and feel genuinely hopeful, and sometimes excited, about what comes next.
Although Elemental Studios and Elemental Counseling are distinct businesses with different services and professional requirements, they share a broader belief that people have the capacity to learn, grow, create change, and build lives that feel meaningful and fulfilling—and that supportive communities matter.
About the Role
We are looking for a Marketing & Community Coordinator to help us communicate what Elemental is about and connect our programs with the people who will benefit from them.
This is a hands-on role in a small, founder-led organization. We are looking for someone who can think strategically, write and communicate well, build relationships, create engaging content, and turn ideas into action.
You do not need to be an expert in every area of marketing. In fact, we'd rather find someone with good judgment, curiosity, initiative, strong communication skills, and an ability to understand our mission than someone who simply knows how to produce a lot of social media content.
The right person will help us answer questions such as:
How do we communicate what makes Elemental different?
How do we reach the people who would benefit most from our programs?
How do we build relationships with schools, healthcare professionals, community organizations, and other potential partners?
How do we tell the story of creativity and wellness in a way that is meaningful rather than generic?
How do we grow our classes, workshops, memberships, youth programs, and professional education opportunities?
How do we make it easier for people to discover Elemental and understand where they fit?
This position will work closely with the founder to develop and execute a practical marketing strategy for both Elemental Studios and Elemental Counseling.
Responsibilities
Marketing Strategy
Help develop and maintain a clear marketing strategy aligned with Elemental's mission, values, and goals
Identify priority audiences and opportunities for growth
Develop monthly marketing plans and campaigns
Help determine which programs and audiences should receive the greatest marketing attention
Test different messages, channels, and approaches and evaluate what works
Bring ideas and recommendations to the founder rather than simply waiting for assignments
Content & Communications
Develop and maintain a manageable social media presence
Write and schedule social media content
Create or coordinate simple photo and video content
Develop short-form video and other content when appropriate
Write and distribute email newsletters and promotional emails
Help communicate the ideas behind our classes and programs—not just dates, prices, and registration links
Repurpose strong content across social media, email, and the website
We want our marketing to feel human, thoughtful, creative, and genuine. We are not interested in creating content simply to fill a content calendar.
Community Outreach & Partnerships
A significant part of this role will involve helping Elemental build relationships in the Portland community.
Potential partners include:
Schools and educators
School counselors and psychologists
Healthcare professionals
Therapists and other mental health professionals
Businesses and employee wellness programs
Community organizations
Arts organizations
Parent and youth organizations
Organizations serving communities that have historically had less access to arts and wellness programming
You will help identify potential partners, initiate conversations, maintain relationships, and develop mutually beneficial opportunities.
The goal is not simply to ask people to send us customers. We want Elemental to become a useful resource and a meaningful part of the communities we serve.
Website & Digital Marketing
Identify opportunities to improve website messaging and user experience
Help develop and improve landing pages for classes, workshops, memberships, youth programs, and counseling services
Identify basic SEO opportunities
Help ensure programs are easy to find and understand online
Monitor website and marketing analytics
Coordinate with outside specialists when specialized SEO, web development, photography, or advertising expertise is needed
Program Promotion
Help develop marketing campaigns for:
Ceramics classes and workshops
Monthly memberships
Teen and youth programming
Community programs
Continuing education programs
New programs and special events
Elemental Counseling services and groups
As Elemental continues to develop new programs, you will help determine how to communicate their purpose, value, and audience.
Measurement & Learning
We want marketing decisions to be informed by evidence.
You will help us track:
Where new students, members, and clients hear about us
Website traffic and inquiries
Email engagement
Social media performance
Class and program registrations
Membership inquiries and conversions
Counseling inquiries
Referral and community partnerships
Performance of specific marketing campaigns
The goal isn't to maximize followers or likes. The goal is to understand what helps people find Elemental, connect with our mission, and ultimately participate in our programs or seek our services.
What We're Looking For
We are looking for someone who is:
A strong writer and communicator
Creative and visually minded
Organized and able to work independently
Comfortable taking initiative
Able to think strategically while also doing the hands-on work
Good at building genuine relationships
Curious about people and what motivates them
Comfortable working in a small, evolving organization
Interested in creativity, wellness, education, and community
Comfortable learning about ADHD and the populations served by Elemental Counseling
Able to communicate respectfully about mental health without turning everything into clinical or therapeutic marketing
Comfortable experimenting, learning from results, and changing course
Particularly valuable experience
Experience with one or more of the following would be a plus:
Marketing for a small business
Arts or creative organizations
Wellness organizations
Education or youth programs
Mental health or healthcare
Community organizations or nonprofits
Email marketing
Social media/content creation
Local partnership development
SEO and website content
Event or program promotion
You do not need to be an expert in all of these areas.
What We Don't Need
We are not looking for someone whose primary strategy is social media. It will be a part of our strategy, but not the centerpiece.
We also aren't looking for someone who promises to solve everything through paid advertising.
We want someone who can look at the whole picture—message, audience, relationships, content, programs, website, outreach, and data—and help us determine where our time and resources will have the greatest impact.
We are a small organization, so flexibility matters. Some weeks might involve writing emails and social content; another might involve reaching out to schools or healthcare professionals; another might involve helping launch a new program or reviewing website analytics.
First 90 Days
The first 90 days will be about learning, building relationships, establishing systems, and testing what works.
Month 1: Learn & Understand
Become familiar with Elemental's mission, vision, values, programs, audiences, and voice
Review current website, social media, email marketing, and outreach
Review current enrollment and inquiry data
Identify gaps and opportunities
Establish a simple system for tracking where customers and clients come from
Develop a practical 90-day marketing calendar
Begin consistent email and social communication
Month 2: Connect & Test
Launch targeted marketing campaigns around priority programs
Begin structured community and professional outreach
Develop relationships with potential partners
Test different messages and content approaches
Identify which audiences and channels appear most promising
Begin developing longer-term marketing opportunities
Month 3: Evaluate & Refine
Review marketing and enrollment data
Identify what is working and what isn't
Evaluate the effectiveness of outreach and partnerships
Recommend where Elemental should focus its marketing resources
Develop an ongoing marketing plan based on what we've learned
How We'll Measure Success
Success in this role isn't simply having more followers or producing more content.
After 90 days, we want to have:
A consistent and sustainable marketing rhythm
Clearer communication about what Elemental offers and why it matters
Better understanding of our highest-value audiences
A stronger email and digital presence
New relationships with community and professional partners
Better tracking of where inquiries and registrations originate
Increased awareness of Elemental's programs
A clearer understanding of which marketing activities are worth continuing and investing in
Ultimately, we want marketing to help us build the communities we envision and make our programs accessible to more of the people who can benefit from them.
Compensation & Schedule
8–10 hours per week
$30–$40/hour
We anticipate an initial 90-day engagement, with the possibility of continuing and expanding the role based on fit, performance, and the needs of the organization.
The position will primarily work independently with regular communication and planning with the founder.
To Apply
Please send the following to Info@ElementalStudiosPDX.com:
Subject Line: Marketing & Community Coordinator
A brief introduction and why this role interests you
Your resume or relevant work history
2–3 examples of marketing, communications, outreach, or community-building work you're proud of
A brief description of how you would approach marketing for an organization like Elemental
We are less interested in a perfectly polished application than in how you think, communicate, and connect with people.